Job Description
Our client is a fast-growing *Beauty & Cosmetics and E-commerce company* committed to helping women feel confident, bold, and beautiful through high-quality beauty products. As the business continues to expand, they are looking for an experienced *Digital Marketing Manager* to lead their digital growth strategy and drive online sales.
Key Responsibilities
* Develop and execute digital marketing strategies that increase brand awareness, website traffic, customer acquisition, and online revenue.* Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google, TikTok, and other relevant platforms.* Own the company's e-commerce marketing funnel, improving conversion rates, average order value, and customer lifetime value.* Collaborate with the creative team to develop high-converting campaigns, product launches, promotions, and seasonal marketing initiatives.* Manage email and SMS marketing campaigns to improve customer retention and repeat purchases.* Monitor website performance, user journeys, and conversion metrics, recommending improvements to enhance the customer experience.* Analyze marketing performance using Google Analytics, Meta Business Suite, and other reporting tools to generate actionable insights.* Manage influencer, affiliate, and creator marketing initiatives where applicable.* Stay up to date with beauty, fashion, e-commerce, and digital marketing trends to keep the brand competitive.
Requirements
We're looking for someone who has:
* 4–6+ years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.* Proven success growing an *e-commerce or direct-to-consumer (D2C)* brand through digital channels.* Strong hands-on experience managing Meta Ads, Google Ads, TikTok Ads, and other paid acquisition platforms.* Experience working with e-commerce platforms such as Shopify, WooCommerce, or similar.* Strong understanding of customer acquisition, conversion optimization (CRO), remarketing, and customer retention strategies.* Proficiency with Google Analytics (GA4), Google Tag Manager, Meta Business Suite, and marketing dashboards.* Excellent analytical skills with the ability to interpret campaign data and optimize performance.* Experience in the *Beauty, Cosmetics, Skincare, Fashion, Retail, or FMCG* industry is highly desirable.* Agency experience is an added advantage.